3X’ed Sales Conversions - SaaS Startup

Problem Statement

A growing B2B SaaS startup headquartered in Bangalore; India was struggling with stagnant sales despite a strong inbound lead flow. While they attracted a high volume of leads, their conversion rate was stuck at just 7%. Their sales team was overwhelmed, spending too much time chasing unqualified prospects, follow-ups were inconsistent, and messaging lacked clarity. Additionally, their long sales cycle led to frequent drop-offs, making it difficult to close deals efficiently.

Our Approach

To address these challenges, we conducted a deep-dive audit of their sales workflows, messaging, and CRM data to identify bottlenecks. We refined their Ideal Customer Profile (ICP) to focus on high-intent prospects and revamped their outreach strategy by implementing personalized email and LinkedIn campaigns. We introduced a structured qualification framework and follow-up cadence to ensure that only the most promising leads were pursued. Finally, we trained their sales team on objection handling and closing techniques, equipping them with the skills to convert leads more effectively.

Results

Within 90 days, the startup saw a 3X increase in conversions, with their rate jumping to 22%. Their sales cycle was reduced by 35%, thanks to better lead qualification and structured outreach. Booked demos surged by 80%, and the sales team became significantly more efficient, focusing only on high-value prospects instead of chasing unqualified leads.