Breaking into the US Market – Market Intelligence Firm

Problem Statement: Despite having a strong IT consulting foundation in India, the client struggled to gain traction in the US market. Their existing sales efforts were not yielding the expected results due to a lack of structured outreach, cultural differences in selling approaches, and an ineffective lead qualification process. Without a targeted sales strategy, they faced difficulties in generating leads and closing deals in the US.

Our Approach: We began with an in-depth market analysis to identify key industries and potential clients. Our team developed a customized sales playbook, aligning their offerings with the pain points of US businesses. We revamped their outreach strategy by incorporating data-driven prospecting, LinkedIn networking, and email marketing automation. Additionally, we trained their sales team on handling objections and building trust in a new market.

Results: Within six months, the firm successfully penetrated the US market, securing multiple long-term contracts with mid-size and enterprise clients. Their sales pipeline became more structured, and their conversion rate improved significantly. Due to these achievements, they have now partnered with Jackpot Consulting to replicate this success in the European market.